San Francisco Public Library

Strangers to superfans, a marketing guide to the reader journey, David Gaughran

Label
Strangers to superfans, a marketing guide to the reader journey, David Gaughran
Language
eng
resource.accompanyingMatter
technical information on music
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Main title
Strangers to superfans
Medium
electronic resource
Responsibility statement
David Gaughran
Sub title
a marketing guide to the reader journey
Summary
From the author of Let's Get Digital and Let's Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in The Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. And it's crucial to determine why they liked your book enough to finish it...but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans
Target audience
adult
Transposition and arrangement
not applicable

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