San Francisco Public Library

Why she buys, the new strategy for reaching the world's most powerful consumers, Bridget Brennan

Label
Why she buys, the new strategy for reaching the world's most powerful consumers, Bridget Brennan
Language
eng
resource.accompanyingMatter
technical information on music
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Main title
Why she buys
Music parts
not applicable
Oclc number
960915654
Responsibility statement
Bridget Brennan
Sub title
the new strategy for reaching the world's most powerful consumers
Summary
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate. This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer. It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most
Transposition and arrangement
not applicable
Classification
Mapped to

Incoming Resources

  • Has instance
    2