Brand new : the shape of brands to come
Resource Information
The work Brand new : the shape of brands to come represents a distinct intellectual or artistic creation found in San Francisco Public Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Brand new : the shape of brands to come
Resource Information
The work Brand new : the shape of brands to come represents a distinct intellectual or artistic creation found in San Francisco Public Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Brand new : the shape of brands to come
- Title remainder
- the shape of brands to come
- Statement of responsibility
- Wally Olins
- Language
- eng
- Summary
- "...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book"--Book jacket
- Cataloging source
- YDXCP
- Dewey number
- 659.1
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1255
- LC item number
- .O44 2014
- Literary form
- non fiction
- Nature of contents
- bibliography
Context
Context of Brand new : the shape of brands to comeWork of
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