Trading up : why consumers want new luxury goods--and how companies create them
Resource Information
The work Trading up : why consumers want new luxury goods--and how companies create them represents a distinct intellectual or artistic creation found in San Francisco Public Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Trading up : why consumers want new luxury goods--and how companies create them
Resource Information
The work Trading up : why consumers want new luxury goods--and how companies create them represents a distinct intellectual or artistic creation found in San Francisco Public Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Trading up : why consumers want new luxury goods--and how companies create them
- Title remainder
- why consumers want new luxury goods--and how companies create them
- Statement of responsibility
- Michael J. Silverstein and Neil Fiske with John Butman
- Language
- eng
- Summary
- These days no-one is shocked when an administrative assistant buys silk pjamas, or when a young professional chooses only premium wines. 'Trading Up' examines why luxury goods still retail at huge premiums, despite selling in greater volumes than ever before
- Cataloging source
- BTCTA
- Dewey number
- 339.470973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HB841
- LC item number
- .S55 2008
- Literary form
- non fiction
- Nature of contents
- bibliography
Context
Context of Trading up : why consumers want new luxury goods--and how companies create themWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/resource/BqpNqEKbW0A/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/resource/BqpNqEKbW0A/">Trading up : why consumers want new luxury goods--and how companies create them</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
