Bibliograph

Never say die, the myth and marketing of the new old age, Susan Jacoby

Type

Label

Never say die, the myth and marketing of the new old age, Susan Jacoby

Language

eng

Bibliography note

Includes bibliographical references (p. 311-314) and index

Index

index present

Literary Form

non fiction

Main title

Never say die

Nature of contents

bibliography

Oclc number

611964011

Responsibility statement

Susan Jacoby

Sub title

the myth and marketing of the new old age

Summary

In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging

Table Of Contents

Never say old -- Youth culture : an american tradition -- Boomers : age-defying denial -- Miracles of modern medicine and other half-truths -- A mind is a terrible thing to lose -- Women : eventually, the only sex -- "Greedy geezers" and other half-truths -- The "wisdom of old age" -- Endings -- The ethics of longevity : an argument in search of facts -- Necessary bedfellows : bridges between generations old-age autonomy

Classification