San Francisco Public Library

Critical business skills for success, Professors Thomas J. Goldsby, Ryan Hamilton, Clinton O. Longenecker, Michael A. Roberto, and Eric Sussman

Label
Critical business skills for success, Professors Thomas J. Goldsby, Ryan Hamilton, Clinton O. Longenecker, Michael A. Roberto, and Eric Sussman
Language
eng
Characteristic
videorecording
Main title
Critical business skills for success
Medium
videorecording
Oclc number
907932572
Responsibility statement
Professors Thomas J. Goldsby, Ryan Hamilton, Clinton O. Longenecker, Michael A. Roberto, and Eric Sussman
Runtime
0
Series statement
The great courses, Professional, Leadership skills
Summary
This course is designed to give you an integrated, accessible introduction to the fundamentals of business. Bringing together five prestigious and renowned professors from some of America's top business schools, each of this course's five parts is a detailed look at a particular skill: strategy, operations, finance and accounting, organizational behavior, and marketing
Table Of Contents
disc 1. Strategy: Strategy is making choices ; How Apple raises competitive barriers ; The danger of straddling ; What Trader Joe's doesn't do ; First movers versus fast followers ; When Netflix met Blockbuster -- disc 2. Strategy: Anticipating your rival's response ; Why did Disney buy Pixar? ; The diversification discount ; Forward and backward integration ; Mergers and acquisitions, the winner's curse ; Launching a lean start-up -- disc 3. Operations: The power of superior operations ; Leaner, meaner production ; Refining service operations ; Matching supply and demand ; Rightsizing inventory ; Managing supply and suppliers -- disc 4. Operations: The long reach of logistics ; Rethinking your business processes ; Measuring operational performance ; Keeping an eye on your margins ; Leveraging your supply chain ; Reducing risk, building resilience -- disc 5. Finance and accounting: Accounting and finance, decision making tools ; How to interpret a balance sheet ; Why the income statement matters ; How to analyze a cash flow statement ; Common size, trend, and ratio analysis ; Cost-volume-profit analysis -- disc 6. Finance and accounting: Understanding the time value of money ; The trade-off between risk and return ; How investors use net present value ; Alternatives to net present value ; Weighing the costs of debt and equity ; How to value a company's stock -- disc 7. Organizational behavior: Achieving results in your organization ; The value of great leadership ; Emotional intelligence in the workplace ; The art of effective communications ; The motivation-performance connection ; Winning with teamwork -- disc 8. Organizational behavior: Coaching, from gridiron to boardroom ; Understanding power relationships ; Handling workplace conflict ; Ethics and the Bathsheba syndrome ; Leading real organizational change ; Lifelong learning for career success -- disc 9. Marketing: What is marketing? How to segment a market ; Targeting a market segment ; Positioning your offering ; Identifying sources of sales growth ; Deriving value from your customers -- disc 10. Marketing: Creating great customer experiences ; The tactics of successful branding ; Customer-focused pricing ; Marketing communications that work ; The promise and perils of social media ; Innovative marketing research techniques
Technique
live action
Classification
resource.originPlace
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