San Francisco Public Library

The Persuasive Preacher, Pastoral Influence in a Marketing World, David A.Christensen

Label
The Persuasive Preacher, Pastoral Influence in a Marketing World, David A.Christensen
Language
eng
Index
no index present
Literary Form
non fiction
Main title
The Persuasive Preacher
Medium
electronic resource
Nature of contents
dictionaries
Responsibility statement
David A.Christensen
Sub title
Pastoral Influence in a Marketing World
Summary
How can we preach persuasively without huckstering, manipulating, or coercing people? Sadly, we are seeing the fall of many pastors not for reasons of sexual immorality, but the pursuit of pride and power. The skillful use of marketing methods creates celebrity pastors who become significant influencers in the evangelical church. The lure of success is seductive, turning pastors into hucksters and Christians into consumers. We need to heed the warnings of the New Testament about the pride of rhetoric and the pursuit of power. David Christensen carefully analyzes the biblical warnings of Paul about the temptations of rhetorical sophistry in the first-century church and applies them to pastoral ministry today. God calls preachers to be ethical and effective persuaders. David develops an ethical grid for pastoral persuasion using principles drawn from the Bible and social science along with practical illustrations from his years of ministry. He calls preachers to be ethical and effective persuaders by emphasizing the centrality of the word of God while depending on the power of the Spirit of God
Target audience
adult
Classification
Contributor
Content

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