Bibliograph

The irresistible value proposition, Steve Thompson, Make the Customer Want What You're Selling and Want It Now

Type

Label

The irresistible value proposition, Steve Thompson, Make the Customer Want What You're Selling and Want It Now

Language

eng

Index

no index present

Literary Form

non fiction

Main title

The irresistible value proposition

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Steve Thompson

Summary

The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when you: 1. Tie it to both business and personal priorities of key decision makers 2. Highlight your incremental value to their most likely alternative 3. Present it using the customer's success metrics Learn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language

Target audience

adult

Contributor