San Francisco Public Library

World class communication, how great ceos win with the public, shareholders, employees, and the media, Virgil Scudder with Ken Scudder

Label
World class communication, how great ceos win with the public, shareholders, employees, and the media, Virgil Scudder with Ken Scudder
Language
eng
resource.accompanyingMatter
technical information on music
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Main title
World class communication
Medium
electronic resource
Music parts
not applicable
Oclc number
1202026024
Responsibility statement
Virgil Scudder with Ken Scudder
Sub title
how great ceos win with the public, shareholders, employees, and the media
Summary
This book details the communication responsibilities of the C-suite, including public speaking, media appearances, internal communication, and investor relations.' It provides examples of good and bad handling of such situations and expert instruction on how to manage them successfully.' It would stress the essentiality and means of communicating well to various constituencies and forums, including: shareholders, board of directors, media, employees, vendors, customers, local communities, and the media. The reader will get a clear understanding of why all of them are important, and get tips on how to prepare and execute a successful approach to each.' Some of the topics to be covered are: Keys to successful shareholder communication; How to win in the mediaevery time out; Developing powerful public speaking techniques; How thought leadership forums can help the bottom line; and Rallying employee support and performance through communication
Transposition and arrangement
not applicable
Classification
Mapped to

Incoming Resources

  • Has instance
    1